Privacy Policy
Your privacy is important to us
Effective Date: January 1, 2025
Last Updated: January 1, 2025
Table of Contents
- Introduction
- Information We Collect
- How We Collect Information
- How We Use Your Information
- Legal Basis for Processing
- Cookies and Tracking Technologies
- Data Sharing and Disclosure
- Data Retention
- Your Rights and Choices
- Data Security
- International Data Transfers
- Third-Party Links
- Children's Privacy
- California Privacy Rights (CCPA)
- Nevada Privacy Rights
- European Privacy Rights (GDPR)
- Changes to This Policy
- Contact Information
1. Introduction
Welcome to BVB Company LLC ("we," "us," "our," or "Company"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at bvbcompany.com (the "Site") and make purchases from our online store.
This Privacy Policy applies to all information collected through our Site, as well as any related services, sales, marketing, or events (collectively, the "Services"). By accessing or using our Services, you acknowledge that you have read, understood, and agree to be bound by the terms of this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access or use our Services.
We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the "Last Updated" date of this Privacy Policy. Any changes or modifications will be effective immediately upon posting the updated Privacy Policy on the Site, and you waive the right to receive specific notice of each such change or modification.
You are encouraged to periodically review this Privacy Policy to stay informed of updates. You will be deemed to have been made aware of, will be subject to, and will be deemed to have accepted the changes in any revised Privacy Policy by your continued use of the Site after the date such revised Privacy Policy is posted.
This Privacy Policy is incorporated by reference into our Terms of Service. Capitalized terms not defined in this Privacy Policy have the meanings given to them in the Terms of Service.
2. Information We Collect
We collect information that you provide directly to us, information we obtain automatically when you use our Services, and information from third-party sources. The categories of information we collect include:
2.1 Personal Information You Provide
We collect personal information that you voluntarily provide to us when you:
- Register for an account on our Site
- Make a purchase or attempt to make a purchase
- Subscribe to our newsletter or marketing communications
- Contact us with inquiries or customer service requests
- Participate in surveys, contests, or promotions
- Leave reviews or testimonials
- Apply for employment opportunities
- Otherwise interact with our Services
The personal information we collect may include:
- Contact Information: First name, last name, email address, phone number, mailing address, billing address, shipping address
- Account Information: Username, password, security questions and answers
- Payment Information: Credit card number, debit card number, expiration date, CVV code, billing address (processed securely through our payment processor)
- Transaction Information: Purchase history, order details, shipping preferences
- Communication Information: Information contained in messages you send us, including the content of your emails, chat messages, and customer service inquiries
- Marketing Preferences: Your preferences for receiving marketing communications and your communication preferences
- User-Generated Content: Reviews, ratings, testimonials, photos, comments, or other content you submit
- Survey and Contest Information: Responses to surveys, contest entries, and related information
2.2 Information Collected Automatically
When you access our Site, we automatically collect certain information about your device and your use of our Services. This information may include:
Device Information:
- IP address and approximate geographic location
- Device type, operating system, and browser type
- Device identifiers (such as device ID, advertising ID)
- Screen resolution and display settings
- Mobile network information
Usage Information:
- Pages viewed and features accessed on our Site
- Time and date of visits, duration of visits
- Clickstream data and navigation paths
- Search queries and search results
- Referring and exit pages and URLs
- Products viewed, added to cart, or purchased
- Interactions with our emails and advertisements
Location Information:
- General geographic location derived from IP address
- Precise geolocation (only with your explicit consent)
2.3 Information from Third-Party Sources
We may receive information about you from third-party sources, including:
- Social Media Platforms: If you interact with us through social media or use social media login features, we may receive information from those platforms
- Business Partners: We may receive information from our business partners, affiliates, and other third parties who help us provide our Services
- Data Brokers: We may purchase or receive information from data brokers and other third-party sources to enhance our customer database
- Public Sources: We may collect information from publicly available sources
- Analytics Providers: We receive analytics and statistical information from third-party service providers
- Payment Processors: We receive transaction confirmation and payment information from our payment processing partners
2.4 Aggregated and De-Identified Information
We may aggregate or de-identify information so that it can no longer be used to identify you. Such aggregated or de-identified information is not considered personal information and we may use and disclose it for any purpose permitted by law.
3. How We Collect Information
We use various technologies and methods to collect information, including:
3.1 Cookies
We use cookies and similar tracking technologies to track activity on our Site and store certain information. Cookies are small data files stored on your device. We use both session cookies (which expire when you close your browser) and persistent cookies (which remain on your device until deleted or expired). For detailed information about our cookie practices, please see our Cookie Policy.
3.2 Web Beacons and Pixels
We may use web beacons (also known as pixel tags or clear GIFs) in our emails and on our Site. These are tiny graphics with a unique identifier that function similarly to cookies and are used to track online movements of web users, measure the effectiveness of our communications, and understand user behavior.
3.3 Analytics Tools
We use third-party analytics services, such as Google Analytics, to collect and analyze information about how users interact with our Site. These services may use cookies and similar technologies to collect information about your use of our Site and other websites over time.
3.4 Log Files
Like many websites, we collect information through log files. Log file information is automatically reported by your browser each time you access a web page. When you use our Site, our servers automatically record certain log file information, including your web request, IP address, browser type, referring/exit pages and URLs, number of clicks, domain names, landing pages, pages viewed, and other such information.
3.5 Local Storage
We may use local storage, such as HTML5, to store content information and preferences. Third parties with whom we partner to provide certain features on our Site or to display advertising based upon your web browsing activity may also use HTML5 or other local storage technologies to collect and store information.
4. How We Use Your Information
We use the information we collect for various business purposes, including:
4.1 To Provide and Improve Our Services
- Process and fulfill your orders, including processing payments, arranging shipping, and providing invoices and order confirmations
- Manage your account and provide customer support
- Respond to your inquiries, questions, and requests
- Process returns, exchanges, and refunds
- Maintain and improve our Site and Services
- Develop new products, services, and features
- Personalize and customize your experience on our Site
- Provide product recommendations and suggestions
4.2 To Communicate with You
- Send you order confirmations, shipping notifications, and delivery updates
- Send you administrative information, such as changes to our terms, conditions, and policies
- Respond to your comments, questions, and customer service requests
- Request feedback or reviews about our products and Services
- Send you technical notices, updates, security alerts, and support messages
4.3 For Marketing and Promotional Purposes
- Send you marketing emails about new products, special offers, promotions, and other news about our Company (with your consent where required by law)
- Display targeted advertisements and content on our Site and third-party websites
- Administer contests, surveys, and other promotional activities
- Measure and analyze the effectiveness of our marketing campaigns
4.4 For Analytics and Business Intelligence
- Monitor and analyze usage patterns and trends
- Understand how users interact with our Site and Services
- Conduct market research and statistical analysis
- Evaluate and improve our business operations
- Develop business strategies and make informed business decisions
4.5 For Security and Fraud Prevention
- Protect against, identify, and prevent fraud and other criminal activity
- Verify your identity and authenticate account access
- Monitor and prevent security incidents and abuse
- Enforce our Terms of Service and other policies
- Protect the rights, property, and safety of our Company, users, and the public
4.6 For Legal and Compliance Purposes
- Comply with applicable laws, regulations, legal processes, and government requests
- Maintain records for tax and accounting purposes
- Establish, exercise, or defend legal claims
- Comply with industry standards and our policies
4.7 With Your Consent
We may use your information for other purposes with your consent or at your direction. We will obtain your affirmative consent before using your information for purposes materially different from those described in this Privacy Policy.
5. Legal Basis for Processing (GDPR)
If you are a resident of the European Economic Area (EEA), the United Kingdom, or Switzerland, our legal basis for collecting and using your personal information depends on the specific context in which we collect it. We generally process your personal information under the following legal bases:
5.1 Contractual Necessity
We process your personal information to fulfill our contractual obligations to you, including processing your orders, delivering products, and providing customer support. This processing is necessary for the performance of our contract with you.
5.2 Legitimate Interests
We process your personal information for our legitimate business interests, including:
- Improving and personalizing our Services
- Conducting analytics and market research
- Preventing fraud and enhancing security
- Marketing our products and services (where we have a legitimate interest and your rights do not override this interest)
We have conducted balancing tests to ensure that our legitimate interests are not overridden by your interests or fundamental rights and freedoms.
5.3 Consent
In some cases, we process your personal information based on your consent. For example, we obtain your consent before sending you marketing communications (where required by law) or using cookies that are not strictly necessary for the operation of our Site. You have the right to withdraw your consent at any time.
5.4 Legal Obligation
We process your personal information to comply with legal obligations to which we are subject, such as tax reporting requirements, responding to legal process, and complying with regulatory requirements.
5.5 Vital Interests
In rare circumstances, we may process your personal information to protect your vital interests or those of another person.
7. Data Sharing and Disclosure
We may share your personal information in the following circumstances:
7.1 Service Providers and Business Partners
We share your information with third-party service providers who perform services on our behalf, including:
- Payment Processors: To securely process your payment transactions
- Shipping and Fulfillment Partners: To deliver your orders
- Email Service Providers: To send marketing and transactional emails
- Analytics Providers: To analyze Site usage and improve our Services
- Customer Service Platforms: To provide customer support
- Marketing and Advertising Partners: To deliver targeted advertisements
- Website Hosting and Maintenance Providers: To host and maintain our Site
- Data Storage Providers: To store data securely
These service providers are contractually obligated to protect your information and use it only for the purposes for which it was disclosed.
7.2 Business Transfers
If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, receivership, purchase or sale of assets, or transition of service to another provider, your information may be transferred as part of such a transaction. In such events, we will provide notice if your information becomes subject to a different privacy policy.
7.3 Legal Requirements and Protection
We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency). We may also disclose your information when we believe disclosure is necessary to:
- Comply with applicable laws, regulations, or legal processes
- Respond to claims that any content violates the rights of third parties
- Enforce our Terms of Service and other agreements
- Protect the rights, property, or safety of BVB Company LLC, our users, or the public
- Detect, prevent, or address fraud, security, or technical issues
- Prevent or stop activity we consider illegal, unethical, or legally actionable
7.4 Affiliates and Subsidiaries
We may share your information with our parent company, subsidiaries, affiliates, and other companies under common control or ownership. These entities will use your information in accordance with this Privacy Policy.
7.5 With Your Consent
We may share your information with third parties when we have your consent to do so. For example, if you authorize us to share information with third-party loyalty programs or social media platforms.
7.6 Aggregated and De-Identified Information
We may share aggregated or de-identified information that cannot reasonably be used to identify you. This information may be shared with third parties for various purposes, including analytics, research, and marketing.
7.7 Social Media and Public Forums
If you use social media features on our Site or post content to public areas (such as reviews or testimonials), the information you share may be viewed by other users and the public. We are not responsible for how other individuals use information you publicly share.
8. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. The criteria we use to determine our retention periods include:
8.1 Account Information
We retain your account information for as long as your account is active or as needed to provide you Services. If you close your account, we will retain certain information as necessary to comply with legal obligations, resolve disputes, enforce our agreements, and maintain business records.
8.2 Transaction Records
We retain transaction and payment information for at least seven (7) years from the date of the transaction to comply with tax, accounting, and legal requirements.
8.3 Marketing Communications
We retain your contact information and marketing preferences until you unsubscribe from our marketing communications or request deletion of your information. Even after you opt out, we may retain your information on a suppression list to honor your opt-out request.
8.4 Customer Support Records
We retain customer support communications and related information for a period of three (3) years to provide ongoing support and improve our Services.
8.5 Analytics and Usage Data
We retain analytics and usage data for up to two (2) years for business analysis and improvement purposes.
8.6 Legal and Security Purposes
We may retain information for longer periods when required by law, regulation, or contract, or when necessary to protect our legal rights, prevent fraud, resolve disputes, troubleshoot problems, or enforce our agreements.
When we no longer need your personal information, we will securely delete or anonymize it in accordance with applicable laws and our data retention policies.
9. Your Rights and Choices
You have certain rights and choices regarding your personal information. These rights may vary depending on your location and applicable laws.
9.1 Access and Portability
You have the right to request access to the personal information we hold about you and to receive a copy of that information in a structured, commonly used, and machine-readable format. You may also request that we transmit your information directly to another organization where technically feasible.
9.2 Correction and Update
You have the right to request that we correct or update inaccurate or incomplete personal information we hold about you. You can update most of your account information by logging into your account settings. For other corrections, please contact us using the information provided in the Contact section below.
9.3 Deletion
You have the right to request deletion of your personal information, subject to certain exceptions. We may retain certain information as required by law, for legitimate business purposes, or to complete transactions you requested prior to deletion. When we delete information, it will be removed from our active databases but may persist in backup systems for a limited period.
9.4 Opt-Out of Marketing Communications
You may opt out of receiving promotional emails from us at any time by:
- Clicking the "unsubscribe" link in any promotional email we send
- Updating your email preferences in your account settings
- Contacting us directly using the information in the Contact section
Please note that even if you opt out of promotional emails, we will still send you transactional messages related to your orders and account.
9.5 Opt-Out of Targeted Advertising
You can opt out of targeted advertising by:
- Adjusting your cookie preferences in our cookie consent banner
- Using browser settings to block third-party cookies
- Visiting the Digital Advertising Alliance's opt-out page at www.aboutads.info/choices
- Visiting the Network Advertising Initiative's opt-out page at www.networkadvertising.org/choices
9.6 Restriction of Processing
You have the right to request that we restrict the processing of your personal information in certain circumstances, such as when you contest the accuracy of the information or object to our processing.
9.7 Object to Processing
You have the right to object to our processing of your personal information for direct marketing purposes or when we process your information based on our legitimate interests.
9.8 Withdraw Consent
If we process your information based on your consent, you have the right to withdraw that consent at any time. Withdrawing your consent will not affect the lawfulness of processing based on consent before its withdrawal.
9.9 Exercising Your Rights
To exercise any of these rights, please contact us using the information provided in the Contact section below. We will respond to your request within a reasonable timeframe as required by applicable law, typically within thirty (30) days. We may need to verify your identity before processing your request.
You also have the right to lodge a complaint with a supervisory authority if you believe we have violated your privacy rights or applicable data protection laws.
10. Data Security
We take the security of your personal information seriously and implement appropriate technical and organizational measures to protect it against unauthorized access, alteration, disclosure, or destruction.
10.1 Security Measures
Our security measures include:
- Encryption: We use Secure Socket Layer (SSL) encryption technology to protect sensitive information during transmission. All payment information is encrypted and securely transmitted to our payment processors.
- Access Controls: We limit access to personal information to employees, contractors, and service providers who need access to perform their job functions. Access is granted on a need-to-know basis and is protected by authentication mechanisms.
- Network Security: We employ firewalls, intrusion detection systems, and other network security measures to protect our systems from unauthorized access.
- Data Minimization: We collect and retain only the personal information necessary for the purposes identified in this Privacy Policy.
- Regular Monitoring: We regularly monitor our systems for potential vulnerabilities and attacks and conduct periodic security assessments.
- Employee Training: Our employees receive training on data privacy and security best practices.
- Secure Development: We follow secure coding practices and conduct security reviews of our applications.
10.2 Payment Security
We do not store complete credit card information on our servers. Payment information is processed and stored by our PCI-DSS compliant payment processors. We only retain partial payment information (such as the last four digits of your credit card) for order reference purposes.
10.3 Your Responsibility
While we implement security measures to protect your information, you also play a role in keeping your information secure. You should:
- Choose a strong, unique password for your account
- Keep your password confidential and not share it with others
- Log out of your account when using shared or public computers
- Be cautious about phishing emails and suspicious communications
- Notify us immediately if you suspect unauthorized access to your account
10.4 No Guarantee
Despite our security measures, no method of transmission over the Internet or electronic storage is completely secure. We cannot guarantee absolute security of your personal information. Any transmission of personal information is at your own risk, and we are not responsible for circumvention of any privacy settings or security measures contained on the Site.
10.5 Data Breach Notification
In the event of a data breach that affects your personal information, we will notify you and relevant authorities as required by applicable law. We will take appropriate remedial measures to mitigate the impact of the breach.
11. International Data Transfers
BVB Company LLC is based in the United States. Your information may be transferred to, stored, and processed in the United States and other countries where our service providers operate. These countries may have data protection laws that differ from the laws of your country.
11.1 Transfers from the EEA, UK, and Switzerland
If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, we will ensure that any transfers of your personal information to countries outside of your jurisdiction are subject to appropriate safeguards, such as:
- Standard Contractual Clauses approved by the European Commission
- Adequacy decisions by the European Commission
- Other legally recognized transfer mechanisms
11.2 Your Rights Regarding Transfers
You have the right to request information about the safeguards we have in place for international data transfers. You may also request a copy of the relevant safeguard documents by contacting us using the information in the Contact section below.
12. Third-Party Links
Our Site may contain links to third-party websites, applications, and services that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the privacy policy of every site you visit.
We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services. We do not endorse or make any representations about third-party websites or services. Your interactions with third-party websites and services are governed by the privacy policies and terms of those third parties.
12.1 Social Media Features
Our Site may include social media features and widgets (such as Facebook "Like" buttons, "Share" buttons, or interactive mini-programs). These features may collect your IP address, track which page you are visiting on our Site, and set cookies to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our Site. Your interactions with these features are governed by the privacy policy of the company providing them.
12.2 Third-Party Content
We may display content from third parties on our Site, such as product reviews from review platforms or embedded videos from video platforms. These third parties may use cookies or other tracking technologies to collect information about you when you interact with their content. We are not responsible for the privacy practices of these third parties.
13. Children's Privacy
Our Services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18 years of age. If you are under 18, please do not provide any personal information through our Site or Services.
If we become aware that we have collected personal information from a child under 18 without verification of parental consent, we will take steps to delete that information as quickly as possible. If you believe we might have information from or about a child under 18, please contact us using the information provided in the Contact section below.
13.1 Parental Rights
Parents and legal guardians may review, request deletion of, or refuse to permit further collection or use of their child's information by contacting us. We will verify the identity of the parent or guardian before processing such requests.
14. California Privacy Rights (CCPA)
If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with specific rights regarding your personal information.
14.1 Categories of Personal Information
In the preceding twelve (12) months, we have collected the following categories of personal information:
- Identifiers (e.g., name, email address, phone number, IP address)
- Personal information under California Customer Records statute (e.g., contact information, payment information)
- Commercial information (e.g., purchase history, shopping behavior)
- Internet or network activity (e.g., browsing history, search history)
- Geolocation data (approximate location derived from IP address)
- Professional or employment-related information (if you apply for employment)
- Inferences drawn from the above to create a profile about preferences and behavior
14.2 Your California Rights
As a California resident, you have the following rights:
Right to Know: You have the right to request that we disclose certain information about our collection and use of your personal information over the past 12 months, including:
- The categories of personal information we collected
- The categories of sources from which we collected personal information
- Our business or commercial purpose for collecting or selling personal information
- The categories of third parties with whom we share personal information
- The specific pieces of personal information we collected about you
Right to Delete: You have the right to request deletion of your personal information, subject to certain exceptions.
Right to Opt-Out of Sale: California residents have the right to opt out of the "sale" of their personal information. We do not sell personal information as traditionally defined. However, we may share information with third parties for targeted advertising purposes, which may be considered a "sale" under California law. You can opt out by adjusting your cookie preferences or contacting us.
Right to Non-Discrimination: You have the right not to receive discriminatory treatment for exercising your CCPA rights. We will not discriminate against you for exercising your rights under the CCPA.
14.3 Exercising Your Rights
To exercise your California privacy rights, you may:
- Email us at info@bvbcompany.com
- Call us at (505) 555-0100
- Submit a request through our website contact form
We will verify your identity before processing your request. We may ask you to provide identifying information, such as your name, email address, and order history. We will respond to verifiable requests within 45 days, with an option to extend by an additional 45 days when necessary.
14.4 Authorized Agents
You may designate an authorized agent to make a request on your behalf. To designate an authorized agent, you must provide the agent with written permission to act on your behalf, and we may require that you verify your identity directly with us.
14.5 Shine the Light Law
California Civil Code Section 1798.83 permits California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please contact us using the information in the Contact section below.
15. Nevada Privacy Rights
If you are a Nevada resident, you have the right to opt out of the sale of certain personal information to third parties. We do not currently sell personal information as defined under Nevada law. However, if you would like to exercise your right to opt out of any potential future sales, please contact us using the information provided in the Contact section below.
16. European Privacy Rights (GDPR)
If you are a resident of the European Economic Area (EEA), the United Kingdom, or Switzerland, you have certain rights under the General Data Protection Regulation (GDPR) and equivalent laws.
16.1 Your GDPR Rights
Under GDPR, you have the following rights:
- Right of Access: You have the right to obtain confirmation of whether we process your personal data and to access that data
- Right to Rectification: You have the right to correct inaccurate personal data
- Right to Erasure: You have the right to request deletion of your personal data under certain circumstances
- Right to Restriction: You have the right to restrict processing of your personal data under certain conditions
- Right to Data Portability: You have the right to receive your personal data in a structured, commonly used format and to transmit it to another controller
- Right to Object: You have the right to object to processing of your personal data, particularly for direct marketing purposes
- Right to Withdraw Consent: Where processing is based on consent, you have the right to withdraw that consent at any time
- Right to Lodge a Complaint: You have the right to lodge a complaint with a supervisory authority
16.2 Data Controller
For the purposes of GDPR, BVB Company LLC is the data controller responsible for your personal information. Our contact details are provided in the Contact section below.
16.3 Supervisory Authority
If you are located in the EEA, UK, or Switzerland and believe we have not adequately addressed your privacy concerns, you have the right to lodge a complaint with your local data protection supervisory authority.
17. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the "Last Updated" date at the top of this Privacy Policy.
17.1 Material Changes
If we make material changes to this Privacy Policy that significantly affect your rights, we will provide additional notice through one or more of the following methods:
- Posting a prominent notice on our Site
- Sending you an email notification (if you have provided your email address)
- Displaying a pop-up or banner when you visit our Site
17.2 Your Acceptance
Your continued use of our Services after the effective date of the revised Privacy Policy constitutes your acceptance of the updated terms. If you do not agree to the revised Privacy Policy, you must stop using our Services.
17.3 Review Regularly
We encourage you to periodically review this Privacy Policy to stay informed about how we are protecting your information and to understand your rights and choices.
18. Contact Information
If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
BVB Company LLC
Privacy Officer
1209 MOUNTAIN ROAD PL NE STE R
ALBUQUERQUE, NM 87110
United States
Email: info@bvbcompany.com
Phone: (505) 555-0100
Hours: Monday - Friday, 9:00 AM - 5:00 PM MST
18.1 Response Time
We will make reasonable efforts to respond to your privacy inquiries within thirty (30) days of receipt. For complex requests, we may extend this period by an additional sixty (60) days, in which case we will notify you of the extension and the reasons for the delay.
18.2 Additional Resources
For more information about our practices, please visit:
By using our Services, you acknowledge that you have read and understood this Privacy Policy and agree to be bound by its terms.