Quick Summary
We use cookies and similar technologies to:
- Keep you logged in and remember your preferences
- Understand how you use our website and improve your experience
- Show you relevant advertisements
- Protect our website and prevent fraud
You can control cookie usage through your browser settings or our cookie consent tool.
1. What Are Cookies
1.1 Definition
Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. Cookies are widely used by website owners to make their websites work more efficiently and to provide reporting information. They help websites remember information about your visit, which can make it easier to visit the site again and make the site more useful to you.
1.2 How Cookies Work
When you visit a website that uses cookies, the website sends a cookie to your browser. Your browser may accept it and store it on your device's hard drive. The cookie allows the website to "remember" your actions or preferences over time. When you return to the website, or browse from page to page, the browser sends the cookie back to the website, allowing the site to recognize you and remember your preferences.
1.3 Cookie Information
Cookies typically contain the following information:
- The name of the server the cookie came from
- The lifetime of the cookie (how long it will remain on your device)
- A unique identifier (a random number)
- Additional data such as your preferences or session information
1.4 Common Uses of Cookies
Cookies serve many different functions, including:
- Keeping you logged into your account
- Remembering items in your shopping cart
- Remembering your preferences and settings
- Understanding how you use the website
- Showing you relevant advertisements
- Protecting against fraud and improving security
- Enabling interactive features
1.5 Cookies vs. Other Technologies
While this policy primarily discusses cookies, we also use other similar technologies such as web beacons, pixels, and local storage. These technologies serve similar purposes to cookies and are covered by this policy. We will refer to all of these technologies collectively as "cookies" unless otherwise specified.
2. Why We Use Cookies
2.1 Enhancing Your Experience
We use cookies to provide you with a better, faster, and safer experience. Cookies help us remember your preferences, personalize content, and make our website easier to use. Without cookies, many features of our website would not function properly, and your experience would be significantly diminished.
2.2 Essential Website Functionality
Some cookies are essential for our website to function. These cookies enable core functionality such as:
- Maintaining your shopping cart as you browse
- Keeping you logged into your account
- Ensuring secure transactions
- Remembering your privacy preferences
- Distributing traffic across our servers
- Detecting and preventing fraud
2.3 Understanding Our Users
We use analytics cookies to understand how visitors interact with our website. This information helps us:
- Identify which pages are most popular
- Understand how users navigate through our site
- Identify and fix technical issues
- Improve our website design and functionality
- Develop new features and services
- Optimize the user experience
2.4 Personalization
We use cookies to personalize your experience by:
- Remembering your language and region preferences
- Showing you products you might be interested in
- Customizing content based on your browsing history
- Remembering your display preferences (such as text size)
- Pre-filling forms with your information
2.5 Advertising
We and our advertising partners use cookies to:
- Show you relevant advertisements based on your interests
- Limit the number of times you see the same advertisement
- Measure the effectiveness of our advertising campaigns
- Understand whether you've interacted with our ads
- Prevent fraudulent advertising activity
2.6 Security and Fraud Prevention
Cookies help us protect your account and our website by:
- Detecting and preventing fraudulent transactions
- Identifying suspicious activity
- Protecting against unauthorized access
- Verifying your identity
- Maintaining the security of our systems
3. Types of Cookies We Use
3.1 Classification by Origin
First-Party Cookies
First-party cookies are set directly by BVB Company LLC and can only be read by our website. We use first-party cookies for essential website functions, analytics, and personalization. These cookies are under our direct control, and we determine how they are used.
Third-Party Cookies
Third-party cookies are set by domains other than the one you are visiting. For example, when you visit our website, cookies may be set by our analytics providers, advertising partners, or social media platforms. These third parties set cookies to provide their services to us or to track your browsing behavior across multiple websites.
3.2 Classification by Duration
Session Cookies
Session cookies are temporary cookies that are deleted when you close your browser. They are used to remember your actions during a single browsing session, such as items in your shopping cart or your login status. Session cookies do not collect information from your device and are automatically deleted when you end your browsing session.
Persistent Cookies
Persistent cookies remain on your device for a set period of time or until you manually delete them. They are used to remember your preferences across multiple visits to our website. The expiration date is set when the cookie is created, and it can range from a few days to several years. Persistent cookies help us recognize you as a returning visitor and remember your preferences.
3.3 Classification by Purpose
We categorize cookies based on their primary purpose:
- Essential Cookies: Necessary for the website to function
- Performance Cookies: Collect information about how you use the website
- Functionality Cookies: Remember your preferences and choices
- Targeting Cookies: Used for advertising and marketing purposes
Each category is described in detail in the following sections.
4. Essential Cookies
4.1 Purpose
Essential cookies (also known as "strictly necessary" or "required" cookies) are critical to the basic functioning of our website. These cookies enable core features and security functions, and the website cannot function properly without them. Because these cookies are strictly necessary, they do not require your consent and cannot be disabled through our cookie consent tool.
4.2 Examples of Essential Cookies
Authentication Cookies
- Keep you logged into your account as you navigate the site
- Verify your identity when you access protected areas
- Prevent unauthorized access to your account
- Duration: Session or up to 30 days
Shopping Cart Cookies
- Remember items you've added to your shopping cart
- Maintain your cart contents as you browse different pages
- Preserve your cart between visits
- Duration: Session or up to 14 days
Security Cookies
- Detect and prevent fraudulent activity
- Protect against cross-site request forgery (CSRF) attacks
- Secure form submissions
- Encrypt sensitive data during transmission
- Duration: Session or up to 24 hours
Load Balancing Cookies
- Distribute traffic evenly across our servers
- Ensure consistent performance
- Maintain session continuity
- Duration: Session only
Cookie Consent Cookies
- Remember your cookie preferences and choices
- Prevent the cookie banner from appearing on every page
- Store your consent status
- Duration: Up to 12 months
4.3 Legal Basis
Essential cookies are necessary for us to provide our services to you and fulfill our contract with you. Under GDPR and other privacy laws, we do not need your consent to use essential cookies because they are strictly necessary for the provision of our services.
4.4 Cannot Be Disabled
Because essential cookies are necessary for the website to function, you cannot disable them through our cookie consent tool. However, you can block these cookies through your browser settings, though this will prevent you from using certain features of our website or may cause the website not to function properly.
6. Functionality Cookies
6.1 Purpose
Functionality cookies (also known as "preference" cookies) allow our website to remember choices you make and provide enhanced, personalized features. These cookies help us provide you with a more customized experience and save you time by remembering your preferences.
6.2 Examples of Functionality Cookies
User Preferences
- Language selection
- Currency preference
- Product sorting preferences (price, popularity, etc.)
- View mode (grid or list view)
- Text size and display settings
- Duration: Up to 1 year
Personalization
- Recently viewed products
- Saved searches
- Wishlist items
- Product recommendations based on browsing history
- Duration: Up to 90 days
Form Completion
- Remember information entered in forms
- Pre-fill shipping and billing addresses
- Save progress on multi-step forms
- Duration: Session or up to 30 days
Social Media Features
- Enable social sharing buttons
- Remember social media login status
- Integrate social media content
- Duration: Session or as set by the social media platform
6.3 Enhanced User Experience
Functionality cookies significantly enhance your experience by:
- Eliminating the need to repeatedly enter the same information
- Providing a consistent experience across visits
- Showing you relevant content based on your interests
- Making navigation faster and more efficient
- Enabling interactive features and widgets
6.4 Impact of Disabling
If you disable functionality cookies, you may experience:
- Need to re-enter preferences on each visit
- Less personalized content and recommendations
- Inability to use certain interactive features
- More generic, less tailored user experience
The website will still be functional, but the user experience may be less convenient.
7. Targeting and Advertising Cookies
7.1 Purpose
Targeting and advertising cookies (also known as "marketing" cookies) are used to deliver advertisements that are relevant to you and your interests. They also help us measure the effectiveness of our advertising campaigns and limit the number of times you see the same advertisement.
7.2 How Advertising Cookies Work
Advertising cookies track your browsing activity across websites to build a profile of your interests. This profile is then used to show you targeted advertisements that are more likely to be relevant to you. These cookies may be set by us or by third-party advertising networks with our permission.
7.3 Types of Targeting Cookies
Remarketing Cookies
These cookies allow us to show you advertisements for products you've viewed on our website when you visit other websites. For example, if you viewed a specific product but didn't purchase it, you might see an advertisement for that product on another website.
- Track products viewed and added to cart
- Show relevant ads on third-party websites
- Remind you of items left in your shopping cart
- Duration: Up to 90 days
Interest-Based Advertising Cookies
These cookies collect information about your browsing behavior to show you advertisements based on your interests, even if you haven't visited our website before.
- Build a profile of your interests
- Show ads for products you might be interested in
- Target specific demographic groups
- Duration: Up to 1 year
Conversion Tracking Cookies
These cookies help us measure the effectiveness of our advertising campaigns by tracking whether you made a purchase after clicking on one of our advertisements.
- Track which ads lead to conversions
- Measure return on advertising investment
- Optimize advertising spending
- Duration: Up to 90 days
7.4 Advertising Partners
We work with the following advertising partners who may set cookies on our website:
Google Ads
- Cookie Names: IDE, DSID, 1P_JAR, NID
- Purpose: Remarketing, conversion tracking, interest-based advertising
- Duration: Up to 2 years
- Privacy Policy: Google Privacy Policy
Facebook Pixel
- Cookie Names: _fbp, fr
- Purpose: Track conversions, optimize ads, build targeted audiences
- Duration: Up to 90 days
- Privacy Policy: Facebook Privacy Policy
Other Advertising Networks
We may also work with other advertising networks from time to time. A current list of our advertising partners can be obtained by contacting us.
7.5 Benefits of Targeted Advertising
Targeted advertising benefits you by:
- Showing you ads for products you're actually interested in
- Reducing the number of irrelevant advertisements you see
- Informing you about special offers on products you've viewed
- Helping you discover new products related to your interests
7.6 Opting Out of Targeted Advertising
You can opt out of targeted advertising through:
Note that opting out of targeted advertising does not mean you will see fewer advertisements. It means the advertisements you see will be less relevant to your interests.
8. Third-Party Cookies
8.1 What Are Third-Party Cookies
Third-party cookies are set by domains other than the one you are currently visiting. When you visit our website, third-party services we use (such as analytics providers, advertising networks, and social media platforms) may set their own cookies on your device.
8.2 Why Third-Party Cookies Are Used
We allow certain third parties to set cookies on our website to:
- Provide analytics and insights about website usage
- Enable advertising and remarketing
- Integrate social media features
- Process payments securely
- Provide customer support chat features
- Enable third-party integrations and widgets
8.3 Third-Party Services We Use
Analytics Services
- Google Analytics
- Google Tag Manager
Advertising Services
- Google Ads
- Facebook Pixel
- Pinterest Tag
Social Media Platforms
- Facebook (for social plugins and sharing)
- Instagram (for embedded content)
- Pinterest (for Pin buttons)
Payment Processors
Customer Service
- Live chat providers
- Customer feedback tools
8.4 Third-Party Privacy Policies
Each third-party service has its own privacy policy that governs how they collect, use, and share data. We encourage you to review the privacy policies of these third parties:
8.5 Control Over Third-Party Cookies
You can control third-party cookies through:
- Our cookie consent tool (blocks most third-party cookies if you don't consent)
- Your browser settings (see Browser-Specific Controls section)
- The third party's own opt-out mechanisms
- Industry opt-out tools (DAA, NAI)
8.6 Our Responsibility
While we carefully select our third-party partners and require them to protect your data, we are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies and contact them directly with any questions about their data practices.
9. Cookie Duration
9.1 Session Cookies
Session cookies are temporary and are deleted automatically when you close your browser. They typically last for the duration of your browsing session, which begins when you open your browser and ends when you close it.
- Used for: Shopping cart, authentication, navigation
- Duration: Until browser is closed
- Examples: Session ID, CSRF tokens, temporary preferences
9.2 Persistent Cookies
Persistent cookies remain on your device for a set period of time specified in the cookie. They are not deleted when you close your browser and remain until they expire or you manually delete them.
Short-term Persistent Cookies (1-30 days)
- Used for: Recent user actions, short-term preferences
- Examples: Recently viewed items, temporary preferences
Medium-term Persistent Cookies (1-6 months)
- Used for: User preferences, analytics, advertising
- Examples: Language preference, analytics identifiers
Long-term Persistent Cookies (6 months - 2 years)
- Used for: Long-term preferences, analytics, advertising
- Examples: User identification, advertising profiles
9.3 Cookie Lifespan Table
Here is a summary of typical cookie lifespans by category:
- Essential: Session to 1 year
- Performance: Session to 2 years
- Functionality: Session to 1 year
- Targeting: 1 month to 2 years
9.4 Refreshing Cookie Expiration
Some cookies reset their expiration date each time you visit our website. For example, if a cookie has a 1-year expiration period and resets on each visit, it will remain on your device as long as you visit our site at least once per year.
10. Other Tracking Technologies
10.1 Web Beacons (Pixels)
Web beacons, also known as pixel tags or clear GIFs, are tiny graphics (typically 1x1 pixel) embedded in web pages and emails. They work in conjunction with cookies to collect information about your interactions with our website and emails.
How we use web beacons:
- Track whether you've viewed a particular page or email
- Measure the effectiveness of email campaigns
- Count unique visitors to pages
- Gather statistics about website usage
- Verify system and server integrity
10.2 Local Storage
Local storage (HTML5 storage) allows websites to store data locally on your device, similar to cookies but with larger storage capacity. Unlike cookies, local storage data is not transmitted to the server with every HTTP request.
How we use local storage:
- Store user preferences and settings
- Cache data to improve performance
- Maintain state across sessions
- Enable offline functionality
10.3 Session Storage
Session storage is similar to local storage but is deleted when you close your browser tab. It stores data only for the duration of the page session.
How we use session storage:
- Temporarily store form data
- Maintain state during a browsing session
- Store data needed for current page functionality
10.4 ETags
ETags (entity tags) are HTTP protocol mechanisms that can be used for tracking purposes. We primarily use ETags for their intended purpose of web cache validation, not for tracking.
10.5 Device Fingerprinting
We do not use device fingerprinting techniques to track users. Device fingerprinting involves collecting information about your device configuration (such as browser version, operating system, screen resolution) to create a unique identifier. We believe this practice is not transparent and respect your privacy by not using it.
11. Managing Your Cookie Preferences
11.1 Cookie Consent Tool
When you first visit our website, you will see a cookie consent banner that allows you to accept or reject non-essential cookies. You can also access detailed cookie preferences through this banner.
Using the cookie consent tool:
- Click "Accept All" to consent to all cookies
- Click "Essential Only" to accept only necessary cookies
- Click "Customize" to choose which categories of cookies to accept
- Access cookie settings anytime through the "Cookie Settings" link in the footer
11.2 Changing Your Preferences
You can change your cookie preferences at any time by:
- Clicking the "Cookie Settings" link in our website footer
- Clearing your browser cookies and revisiting our site
- Using your browser settings to manage cookies (see next section)
When you change your preferences, the changes will take effect immediately for future page loads. Some previously set cookies may remain until they expire or you delete them manually.
11.3 Categories You Can Control
Through our cookie consent tool, you can control the following categories:
- Essential Cookies: Cannot be disabled (necessary for website function)
- Performance Cookies: Can be disabled (will not collect analytics data)
- Functionality Cookies: Can be disabled (will not remember preferences)
- Targeting Cookies: Can be disabled (will not show targeted ads)
12. Browser-Specific Controls
12.1 Managing Cookies in Your Browser
All modern web browsers allow you to control cookies through their settings. You can choose to accept all cookies, reject all cookies, or be notified when a cookie is set so you can decide whether to accept it.
12.2 Google Chrome
To manage cookies in Chrome:
- Click the three-dot menu in the top right corner
- Select "Settings"
- Click "Privacy and security" in the left sidebar
- Click "Cookies and other site data"
- Choose your preferred cookie settings
- To block all cookies, select "Block all cookies"
- To delete existing cookies, click "See all cookies and site data" then "Remove all"
12.3 Mozilla Firefox
To manage cookies in Firefox:
- Click the menu button and select "Settings"
- Select the "Privacy & Security" panel
- Under "Cookies and Site Data," click "Manage Data"
- Search for specific websites or select "Remove All"
- To change cookie settings, use the options under "Enhanced Tracking Protection"
12.4 Safari
To manage cookies in Safari:
- Click "Safari" in the menu bar and select "Preferences"
- Click the "Privacy" tab
- Under "Cookies and website data," choose your preferred setting
- To block all cookies, select "Block all cookies"
- To view and delete cookies, click "Manage Website Data"
12.5 Microsoft Edge
To manage cookies in Edge:
- Click the three-dot menu and select "Settings"
- Click "Cookies and site permissions"
- Click "Cookies and site data"
- Choose your preferred cookie settings
- To view and delete cookies, click "See all cookies and site data"
12.6 Incognito/Private Browsing
Most browsers offer a private or incognito mode that doesn't save cookies or browsing history. However, note that:
- Cookies are still used during the private session
- Essential cookies are still necessary for website functionality
- Your browsing may still be visible to your employer, school, or ISP
- Private browsing does not make you anonymous online
13. Mobile Device Controls
13.1 iOS (iPhone/iPad)
To manage cookies on iOS devices:
- Go to "Settings"
- Scroll down and tap "Safari"
- Scroll down to "Privacy & Security"
- Toggle "Block All Cookies" on or off
- To clear existing cookies, tap "Clear History and Website Data"
13.2 Android
To manage cookies on Android devices (in Chrome):
- Open the Chrome app
- Tap the three-dot menu
- Tap "Settings"
- Tap "Site settings"
- Tap "Cookies"
- Choose your preferred cookie setting
- To clear cookies, go back to Settings and tap "Privacy" > "Clear browsing data"
13.3 Mobile App Tracking
If we release a mobile app in the future, tracking controls will be available through:
- App settings
- Device-level privacy settings
- Operating system controls (iOS App Tracking Transparency, Android Advertising ID)
14. Impact of Disabling Cookies
14.1 Website Functionality
Disabling all cookies will significantly impact your ability to use our website. Without cookies:
- You will not be able to stay logged into your account
- Items will not remain in your shopping cart between pages
- You cannot complete a purchase
- Your preferences will not be saved
- Some pages may not load correctly
- Interactive features will not work properly
14.2 Disabling Non-Essential Cookies Only
If you disable only non-essential cookies (performance, functionality, and targeting), you will still be able to use the core features of our website, but you may experience:
Without Performance Cookies:
- We cannot improve the website based on usage data
- We cannot identify and fix technical issues as effectively
- Page load times may not be optimized
Without Functionality Cookies:
- Your preferences will not be remembered between visits
- You'll need to re-select language and other settings each time
- Personalized recommendations will not be available
- Social sharing features may not work
Without Targeting Cookies:
- You will still see advertisements, but they will be less relevant
- You may see the same advertisements repeatedly
- We cannot measure the effectiveness of our marketing
14.3 Recommended Settings
For the best experience, we recommend:
- Accepting essential and functionality cookies for full website functionality
- Accepting performance cookies to help us improve the website
- Deciding on targeting cookies based on your advertising preferences
15. Do Not Track Signals
15.1 What is Do Not Track
Do Not Track (DNT) is a privacy preference that users can set in some web browsers. When enabled, DNT sends a signal to websites requesting that they not track the user's browsing activity.
15.2 Our Response to DNT
Currently, there is no universally accepted standard for how websites should respond to Do Not Track signals. Different browsers implement DNT differently, and there is no industry consensus on what websites should do when they receive a DNT signal.
At this time, we do not respond to Do Not Track signals automatically. However, we provide you with other tools to control your privacy:
- Cookie consent tool to manage cookie preferences
- Opt-out options for advertising cookies
- Browser settings to block or delete cookies
- Privacy settings in your account
15.3 Global Privacy Control
We are monitoring the development of Global Privacy Control (GPC), a newer privacy signal that may become a standard in the future. If GPC becomes widely adopted and legally required, we will update our practices to respect GPC signals.
15.4 Alternative Controls
Instead of relying solely on DNT, we recommend using:
- Our cookie consent tool for granular control
- Browser cookie settings
- Ad blocker extensions
- Privacy-focused browsers
- Industry opt-out tools (DAA, NAI)
16. Updates to This Cookie Policy
16.1 Right to Update
We reserve the right to update this Cookie Policy at any time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the "Last Updated" date at the top of this policy.
16.2 Notification of Changes
For material changes to this Cookie Policy, we will provide notice through one or more of the following methods:
- Updating the cookie consent banner
- Displaying a prominent notice on our website
- Sending an email notification to registered users
- Posting an announcement on our homepage
16.3 Your Acceptance of Changes
Your continued use of our website after we post changes to this Cookie Policy constitutes your acceptance of the updated policy. If you do not agree with the changes, you should discontinue use of our website or adjust your cookie settings to reject the new cookies.
16.4 Review Regularly
We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies and how you can protect your privacy.
By continuing to use our website, you acknowledge that you have read and understood this Cookie Policy and consent to our use of cookies in accordance with the preferences you have set.
You can change your cookie preferences at any time through our Cookie Settings tool.